I’ve always had a hard time wrapping my head around the need for branding and marketing in a library. For most of my time working in a library, I have pretty much paid the concepts very little to no attention. Our library has been doing fine. Academic libraries are generally guaranteed a certain number of patrons given that kids keep coming to college. However, over the past couple of years, I have come to believe that branding and marketing may be the most important things libraries can do in order to combat stereotypical attitudes and to provide better service. Ok, really these are THE most important things because, let’s face it, it is all about the perception. The reality doesn’t really matter as much to the world at large. There is a great branding video on the show with zefrank (found via Louis Rosenfeld.com – Bloug). This video really gives a great explanation of branding – both positive and negative. What I get from thinking about this is that libraries need to have a better brand before they can successfully market themselves to the world at large.
Branding & Marketing