Amazon Fights Wrap Rage

Amazon.com has an interesting note posted on its home page today about fighting “Wrap Rage” – a phrase which “describes the frustration we humans feel when trying to free a product from a nearly impenetrable package” (from the notice posted on the website today). To eliminate wrap rage, they are introducing “Frustration-Free Packaging (FFP)” which is now available on 19 toy and electronic products. They also offer some customer-provided videos that detail their frustrating package experiences. Amazon also maintains that their new FFP will be more eco-friendly.

Very cool!! The plastic and wire ties used in packaging are beyond frustrating. Memory cards and small electronic devices are nearly impossible to open without tools. I hope that other retailers follow suit. Go FFP!!!!!

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