The Cost of Brilliance

As a minor blogger, I do not get many email solicitations for product consideration. I like it this way. When it does happen, I read them and then quickly delete them. They often amuse me, and I guess that is worth something. But yesterday I received an email about the Chapeau Blog Awards that just confuses me. From their home page (can be found by searching for Chapeau Blog Awards):

Blog Brilliance!

To this, we tip our Chapeaus!

Blog Brilliance is, in fact, what Chapeau Blog Awards is exclusively devoted to honoring.

Brilliant Blogs must deliver upon audience expectations. From design and navigation, to business or consumer topics, the most effective blogs cater to how readers absorb and process information.

At the same time really great blogs are true to themselves and their own unique personalities. Some blogs challenge readers. Some invite opinion and other blogs simply share a story or follow a trend.

But which blogs are the best?  And who should decide which blogs are the best?

Chapeau Blog Awards intends to answer this question. And we won’t assemble an antiquated academy of high profile “Noggers” (Non-Bloggers—You first read it here!) to determine which blog is best.

We will do what bloggers do; ask the public sphere of blog readers. You. Us. Blog readers who truly know what a quality blog is.

It all sounds rather innocuous. We live in a society that loves to rank things, so I do find the overall concept all that odd. The bizarre part is that the solicitation is aimed at getting bloggers to nominate themselves for consideration. There are several categories into which one can enter a blog. The first group of categories are for blog audience. You decide what subject best fits your audience. Then you can enter your blog in up to five award areas such as best industry blog, best design and navigation, etc. Ultimately, the Chapeau Blog Awards will choose one blog to be the “Most Brilliant Blog”. The kicker is that there is an entry fee to nominate one’s blog: $195 if you enter before November 14th, $250 if you enter between the 15th of November and the 15th of December, or $275 between December 15th and January 30th. January 30 is the cut of to enter. The official nominees will be announced on February 15th. Blog readers get to vote and the results will be announced on May 5, 2009.

Seriously???? How can a group purport to be choosing the Most Brilliant Blog when it requires payment (and a significant one at that) for consideration? Has anyone actually given money to this organization? There is just so much wrong with this. The good news? I am willing to declare this blog The Most Brilliant Blog Ever for free – and I would be willing to declare your blog The Most Brilliant Blog Right Behind Mine for considerably less that $195. Let me know. I accept PayPal.

I do like the word “Noggers”.  I’ve never heard that before, but I think I will incorporate that into my daily vocabulary. Anyway, thanks for the blog fodder.

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One Response to The Cost of Brilliance

  1. Cheryl says:

    Thanks for your thoughts on the Chapeau Blog Awards. To your point about award contests that require payment, there are quite a few including those like the Webby Awards and Gold Quill.
    We’re not the only ones, but we also knew that in our first year bloggers, like you, would question the price.

    However, it doesn’t derail us from our charter to recognize the best blogs in the world, because like bloggers we are future thinkers, too. Who knew that a few years ago a web log would turn into a mainstream source of news and information.
    The entry fee simply covers costs to promote and award the winners, who receive the following:
    – Recognition as one of the most brilliant blogs in the world
    – A beautiful award trophy
    – Tools to promote their win including:
    — Sample press release
    — Logos & Site Awards Buttons
    – Chapeau Blog Awards online Gala tickets

    In addition, those bloggers who are interested can join the Chapeau Blog Awards affiliate program which gives each blogger the opportunity to earn a monetary reward and a free entry into the award program.

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